In ValueInsured’s Q4 2018 Modern Homebuyer Survey, starter-homeowners who expressed strong interest in selling and buying another home were asked to list factors that keep them from “pulling the trigger now.” The results are interesting, especially when considering the overall positive economy we have.
Do Millennials still value homeownership?
A new year gives us new innovation and changes to look forward to. In the original Blade Runner, it was imagined that we would all be driving flying cars and living among robotic “replicants” by now. We’re not quite there yet; however, lots have changed since 1982 when the movie was first released. Coincidentally, 1982 was also the year when the U.S. Census Bureau began tracking homeownership rate by age group, when homeownership among adults under age 35 was 41%. Today, that figure has declined to 36.8%.
The ValueInsured Modern Homebuyer Survey does not go quite as far back as 1982, though it has been tracking Americans’ desire to own a home quarterly for over two years. According to the survey, the desire to own the American Dream among millennials (who are not already homeowners) remains high, currently at 71%. It has, however, been trending down…
Midterms and the housing market
Some call it the “blue wave,” others wonder if it was closer to a splash than a tsunami. However you see it, the midterm elections on November 6th captured Americans from both sides of the political spectrum for much of the fall. As new congressmen and congress women get ready for swearing in in less than a month, how did the election results affect our housing market?
Trade war on housing
With all the talk surrounding international trade wars and tariffs in the news – a U.S.- China joint agreement to “cease fire” being the latest headline, yet there are threats still lingering with Canada and other frequent trade partners – how will they affect our domestic housing market? No one has a crystal ball, but we know consumer sentiments often drive behaviors, so we asked American homebuyers and owners what they think of the effect of trade wars.
The latest Q4 ValueInsured Modern Homebuyer Survey found 56% of Americans believe trade wars could affect the housing market, while 44% believe they won’t.
3 in 4 Americans report their housing market has cooled
Millennial homeowners among most eager to sell before prices fall, signaling more starter homes could enter market, according to ValueInsured’s Modern Homebuyer Survey
Seventy-five percent of Americans believe their local housing market is “cooling off” – among them, 72 percent say they are not surprised – according to results from ValueInsured’s Q4 2018 Modern Homebuyer Survey, released today.
This shift in market perceptions follows five consecutive quarters where majority of Americans believed housing was overheated. Among states with the most robust home sales activity, 22 percent of residents in California, 19 percent in Colorado, 36 percent in Texas, and 22 percent in Washington say their local market is not cooling.
The ValueInsured Housing Confidence Index registered at 63.0 on a hundred-point scale for all Americans in Q4, down 4.7 points in one year. Homeowners, historically the most confident segment on the Index, produced a score of 71.6 in Q4, the second-lowest level recorded in thirty months.
WIO – the new trend in home buying
You may have heard the term “crying it out” or “CIO”; if you haven’t, your Gen-X and millennial clients with young families most certainly have. But we’re not here to discuss parenting or sleep-training tips. There is a new trend in housing: increasing number of millennial and Gen-X homebuyers are now “waiting it out”.
Mortgage rates are rising. What’s next?
Americans do not expect all home buying to come to a halt just because rates are moving higher. They recognize most will still want to pursue the American Dream of owning a home, despite higher rates being another barrier. Overall, just over half (53%) expect higher mortgage rates to lower buying demand in their local neighborhood, or to drive down buyers’ budget. Millennials, who are more price-sensitive and less averse to renting, tend to attribute more negative housing market impact to rising rates, while suburban homeowners tend to expect more muted impact in their neighborhood.
Homeowners insurance agents could do more for homeowners
Considering a home is the most valuable asset in most American households, it’s logical to assume homeowners have strong affinity and appreciation for those who help safeguard this asset. However, a latest study shows homeowners have lukewarm opinions of their agent, with over 4 in 10 expressing unflattering or indifferent attitudes toward those who advise them on how to protect their home.