Insights

Flexibility and Control Fuel ‘New American Dream’

Flexibility and Control Fuel ‘New American Dream’

Many Millennial Renters Would Buy a Home If Only They Could Protect Their Nest Egg, Says New Survey

Despite an uncertain housing market, the American Dream of homeownership remains alive and well for modern consumers. The dream has just morphed a little with the times, especially for millennials.

Whether or not homeownership is the sure-fire investment it once was, modern consumers really do want to own their homes. But unlike past generations, they need extra assurance that they won’t be bankrupt by a housing market that’s still regaining its feet. Modern consumers also want some of the new flexibility and control that our modern rental society increasingly promises.

This worldview, at the core of the new American Dream, is supported by results of a new online survey conducted by Harris Poll on behalf of ValueInsured.